Our Story
AMAAYA was born from a simple but important idea: jewellery should make you feel confident, comfortable, and effortlessly stylish every day. Our founder, Najma, knows firsthand how frustrating it is to wear pieces that tarnish or leave green marks… she’s lived it. That’s why every piece we create is crafted with care using stainless steel and 18k gold plating, so you can wear your favourites worry-free for years.

Our Mission
We want to change the way you think about everyday jewellery. AMAAYA is here to provide timeless, high-quality pieces that fit seamlessly into your life and elevate your style without the stress of worrying if they’ll lose their shine or cause irritation.

Why AMAAYA & CO.?
Because jewellery isn’t just about looking good, it’s about feeling good. It’s about celebrating your story, your style, and those special moments that stay with you forever. Our pieces are designed to go with everything, becoming a natural part of your journey.